Professional Services
Atlantic Chambers
Atlantic Chambers is a leading Barristers chambers in Liveprool.
Based on Cook Street, L1 Atlantic has over 70 practicing Barristers including 5 QC’s practicing in all areas of law including Crime, Commercial and Chancery, Family, Employment, Civil Matters and Clinical Negligence.
Atlantic Chambers has working with the team at Active Profile for over 3 years to develop a proactive, sustained presence to increase brand awareness in the regional legal marketplace.
Service Delivered
Media Relations
Members of chambers appear regularly in local, regional and trade titles. Active Profile facilitates a healthy relationship with key personnel and local journalists. Activities include press releases, comment pieces, expert
interview opportunities, and assisting in linking expertise with the current news agenda.
Event Planning
Atlantic Chambers now have a very successful CPD programme that adds value to existing and new client
relationships. Practice groups attract 60+ legal professionals to regular events including the annual Liverpool
Property Law Conference and Clinical Negligence Conference. Active Profile also developed the concept of
the Liverpool Film Night awards in partnership with FACT in 2008 in recognition Liverpool’s year of Culture.
Graphic Design
Active Profile developed a new ‘house style’ for Atlantic chambers refreshing current marketing materials, including exhibition stands, corporate literature, and email marketing .
Email Marketing
Active Profile recommended the use of email marketing as a cost effective tool to ensure practice groups stay in
touch with existing and potential client firms on a regular basis. The flexible email marketing tool allows the campaigns to be delivered in house; the results from the campaigns are tracked.
Results
- Hits to the Atlantic Chambers website have increased 20% year on year
- Atlantic chambers have achieved over X% value of coverage in the media over the last 3 years titles include:
- The Barrister, Solicitors Journal, Liverpool Daily Post and Echo, Liverpool Law Journal
- CPD events continue to attract above target no’s of delegates, feedback from the events is excellent and new
- work is won as a result of the activity
- Email campaign open rates are consistently good, generate new business enquiries and deliver high volumes
- of traffic to the website
Testimonial
Active Profile is a very focused marketing company that has continuously provided added value to Atlantic Chambers, Liverpool. With their support and encouragement we have developed a highly acclaimed seminar programme in our main practice areas. Active Profile quickly analysed chambers’ marketing requirements and has helped us develop an effective marketing strategy in Liverpool and the North West
Scott Donovan, Head of Atlantic Chambers, Liverpool